Online shopping in Kenya has transformed how people buy goods and services, offering convenience, variety, and accessibility. Whether you’re looking for electronics, fashion, groceries, or books, Kenya’s e-commerce platforms have you covered.
Here’s a comprehensive guide to the best online shopping websites in Kenya for 2025, tailored to meet diverse consumer needs.
1. Kilimall
- Launch Year: 2014
- Specialty: Electronics, fashion, home goods, and beauty products.
- Features:
- Competitive prices.
- Promotions and sales events.
- Multiple payment options, including M-Pesa and cash on delivery.
- Why Choose Kilimall?
- A user-friendly platform for shoppers and sellers alike.
- Great for discovering deals on electronics and home essentials.
2. Jumia
- Launch Year: 2012
- Specialty: General shopping with a wide range of products including groceries, fashion, electronics, and home appliances.
- Features:
- Frequent discounts and flash sales.
- Secure payment options: M-Pesa, credit/debit cards, and cash on delivery.
- Why Choose Jumia?
- Reliable delivery service.
- Ideal for bargain hunters and first-time online shoppers.
3. Carrefour
- Launch Year in Kenya: 2016
- Specialty: Groceries, electronics, and household items.
- Features:
- High-quality international standards.
- Secure transactions with mobile money and cards.
- Regular promotions.
- Why Choose Carrefour?
- Great for grocery shopping with unbeatable offers on fresh produce and household essentials.
4. Jiji
- Launch Year: 2014
- Specialty: Peer-to-peer transactions for electronics, vehicles, real estate, and jobs.
- Features:
- Direct buyer-seller communication.
- Free listings for sellers.
- Operates in multiple African countries.
- Why Choose Jiji?
- Perfect for buying or selling second-hand items at a bargain.
5. PigiaMe
- Launch Year: 2012
- Specialty: Classifieds for cars, electronics, real estate, and services.
- Features:
- User-friendly interface.
- Wide audience reach.
- Secure buyer-seller interactions.
- Why Choose PigiaMe?
- Ideal for advertising or finding second-hand goods locally.
6. Autochek
- Launch Year: 2020
- Specialty: New and used vehicle sales.
- Features:
- Comprehensive vehicle listings.
- Financing options for buyers.
- Secure transactions.
- Why Choose Autochek?
- A trusted platform for car buyers and sellers with detailed vehicle descriptions.
7. MYDAWA
- Launch Year: 2017
- Specialty: Healthcare products, including medicines and health supplements.
- Features:
- Easy access to prescription and over-the-counter products.
- Secure payment options via M-Pesa and cards.
- Why Choose MYDAWA?
- Reliable for buying health products from the comfort of your home.
8. Hotpoint Appliances
- Launch Year: 1984 (Retail presence), later ventured into e-commerce.
- Specialty: Electronics, home appliances, and kitchen goods.
- Features:
- High-quality branded products.
- Secure payment options and after-sales support.
- Why Choose Hotpoint?
- Dependable for purchasing durable appliances with warranties.
9. Naivas Online Shopping
- Launch Year: 1990 (Retail presence), expanded to online shopping later.
- Specialty: Groceries, electronics, and personal care products.
- Features:
- Competitive prices.
- Convenient delivery services.
- Why Choose Naivas?
- Perfect for household shopping with a wide variety of products.
10. Avechi
- Launch Year: 2013
- Specialty: Electronics, smartphones, laptops, and cameras.
- Features:
- Competitive prices with frequent discounts.
- Cash on delivery available.
- Why Choose Avechi?
- Your go-to platform for affordable and high-quality electronics.
11. Sky Garden
- Launch Year: 2015
- Specialty: Fashion, electronics, and home goods.
- Features:
- Secure payments and diverse product offerings.
- Open to businesses for product listings.
- Why Choose Sky Garden?
- A versatile platform with user-friendly navigation.
12. Goodlife Pharmacy
- Launch Year: 2014
- Specialty: Medicines, health supplements, and personal care items.
- Features:
- Secure transactions via M-Pesa and cards.
- Reliable delivery for healthcare products.
- Why Choose Goodlife?
- Trusted for health and wellness products.
13. Vitu Zote
- Launch Year: 2010
- Specialty: Home and kitchen products.
- Features:
- High-quality and durable products.
- Easy online shopping experience.
- Why Choose Vitu Zote?
- Ideal for upgrading your home and kitchen.
14. Text Book Centre
- Launch Year: 1964
- Specialty: Textbooks, stationery, and office supplies.
- Features:
- Comprehensive selection of educational resources.
- Secure payment options.
- Why Choose Text Book Centre?
- Essential for students and professionals seeking quality educational materials.
15. Nuria
- Specialty: Books, including academic, fiction, and self-help.
- Features:
- Affordable prices and a wide range of genres.
- Promotes a reading culture in Kenya.
- Why Choose Nuria?
- A haven for book lovers in Kenya.
16. Shopit
- Launch Year: 2012
- Specialty: Computers, electronics, and office supplies.
- Features:
- Broad product range.
- Competitive pricing.
- Why Choose Shopit?
- Perfect for businesses and individuals looking for quality electronics and industrial equipment.
Conclusion
Kenya’s e-commerce ecosystem caters to diverse shopping needs with platforms like Jumia and Kilimall offering general shopping, Carrefour and Naivas excelling in groceries, and niche platforms like MYDAWA and Text Book Centre providing specialized products. Whether you’re buying health supplements, a new car, or electronics, there’s an online platform designed just for you.
Explore these websites and enjoy the convenience of online shopping in 2025!
